The camera is marketed at, well, people like me. I bought my first Leica in 1978, a model IIIc/f, for UKP £112.50 secondhand. It was about 23 years old, which was older than me. With the collapsible lens it was a pocket camera, for large pockets. It was solid and reliable and gave good results. Somewhat idiosyncratic: two viewfinders (one for viewing, the other for focusing), two shutter-speed dials, a knurled wind-on knob that turned the wrong way, and so on.
Over the years I bought a few more in case one broke, but none ever did. I have never bought into Leica “mystique”. But the bodies worked well, and the lenses were (in their time) as good as anyone’s.
And now I am a bit wealthier than I was then, so their marketing folk are tugging at my bank account and my desire to recapture my lost youthful promise.
But at that price? No chance. But if they want to lend me a camera for evaluation for, say, 20 years, I’m available.