Photographers: stop clipping your highlights

Someone correct me if I’m wrong, but isn’t ETTR different to exposing for the highlights? When exposing for the highlights, you will often end up with an underexposed overall scene out of camera as the highlights should have the correct exposure. On the other hand, when exposing to the right, you are over-exposing as much as possible (without clipping) to capture as much data as possible to the right of the histogram, because digital sensors are better at capturing brighter details than dark details.

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