I think there are two interesting developments happening right now:
Manufacturers could increasingly try to take a piece of the “used market” pie.
I was reading today about how Lululemon, Arc’teryx, North Face and New Balance have official resale programs where people can return their items and get cash back or store credit, and those items get resold at a discount from the brand to those looking for a deal.
I can envisage the big camera brands embracing this more so that they can sell their new products at premium prices to those who can afford it, and then sell them used but cheaper to those shopping in the more affordable market.
I can see this being the new trend across all industries, and while some aspects of it has merit (less waste), I generally don’t like the idea of a tiered system where the new products will be targeting the wealthy.
The rise of scameras. With some more time and R&D, these so-called scameras may even be good enough for enthusiasts and casual shooting. Right now, I think a Kodak PixPro is the hottest selling camera in Asia. It’s not something I would want right now, but one day, they could be good enough to be an EDC type camera, kind of like in the golden age of compact digital cameras before smartphones took over, when we all thought they were good enough.
Manufacturers like Viltrox, DJI, Insta360, and others could also disrupt the sector with more affordable but still technically excellent cameras.
