I have been “doing” photography since the late 70s (well, since the early 60s if you want to count my early days with a Kodak Instamatic), and I sheepishly admit that I had to look up “ETTR”. Here is a pretty good explanation, if anyone else needs it:
It is the opposite of what I have been trying to do for the past ten years or so. I have apparently been trying to ETTL, because the auto exposure settings on my DSLR often result in blown highlights, combined with people explaining that it is easy to bring up underexposure, while it is impossible to truly recover from blown highlights.
So, which method do or should “we” prefer?