It’s always the same consumerist talk. Change camera for guitar, amp, synth, even cars:
And when you look at their photos, they are all the same and it seems like they barely put any hours into their old gear.
This Post Changes EVERYTHING
Standard youtube clickbait language. Read it until the end
Interchangeable lens cameras really are a pain so far as IP certification goes. After all, assuming a lens is mounted part of the resistance is the responsibility of the lens and its mount. This is not something which the camera vendor always has control over.
Lets say you’re a vendor who receives a warranty request for water damage on your IP rated interchangeable lens camera. How do you know this is not because of a third party lens with inadequate weather proofing being attached? Thus, for it to really work you need IP rating for the lenses too along with a means of disqualifying damage which can be attributed to poorly sealed lenses.
Regards, Freddie.
There’s a photographer YouTuber called Mark Wiemels who made a video to explain why all of his videos had clickbait titles. He basically said that his channel was barely growing and he hired a firm to help his channel grow. Clickbait was the answer, so now all of his videos have awful titles, like “the x killer”, “this changes everything”… And annoyingly it worked.
He had a good idea for a channel: focusing on budget gear to get pro results. And even though I think he’s probably quite an average photographer at best, the idea behind the channel was good. But he had to play the algorithm game to reach more people, even though so many of us seem to hate it. Technology and algorithms are shaping our habits and brains in ways we probably would never have wanted if we were asked.
It reminds me how AI is dictating the direction of our economy and employment, even though I’m unsure it’s what people actually want. We wanted AI and robots to do all the menial stuff for us while we get to have more leisure time. Instead, the menial jobs are going to be left for us, while all the white collar jobs vanish to AI. Objectively, it’s not what most people want, but it’s going to happen because technology (and capitalism) dictates it.
Yeah, menial jobs are not where the money is.
Ask any YouTuber and they will tell you a very similar story. It’s practically a requirement if you want your videos to be seen.
It’s the same with the Tin House Studio guy. His reply to why the clickbait titles was, because you, the viewers, want them. Without them, he gets less views.
I saw one by that Linus (? - I don’t generally watch his videos) guy who does general tech stuff where he explained why he does the gurning faces as the screencaps and it was basically because traffic goes up by 20% with them because babies (literal ones) click on them
Veritasium has a really good video about click baity titles.
And for those funky faces. it is probably part of the whole parasocial thing.
and triggering the “omg did you see this” part of our brain.
Also to stay on topic … YT just suggested a video to me about
Sony A7V - Release Date Schedule Confirmed 2025 !
discuss
Which reminds me of the shock when a colleague told me about the Kinder egg unwrapping genre where videos can get hundreds of millions of views
probably all the americans watching … because they cant get kinder eggs
lol. Cough, sorry lads
It’s a strange phenomenon, isn’t it? Are people like us who shrink from the clickbait just in the minority? Do most other people actually like them? Or would most people say they don’t like them but just can’t resist?
I must admit to clicking on far too many news articles that promise a 3-ingredient meal that takes 10 minutes and that the whole family will love, but I always regret the click and get doubly cautious the next time I see one. So is it also just a matter of being tricked?
It doesn’t take long for you to realize who has content worth watching, so clickbait titles alone can’t be enough to win subscribers surely?
Too big to be on topic! 
If your material competes against many similar sites, then you need to find a wrinkle to ensure yours comes top, unfortunately clickbait seems to be the standard way to do it.
On another front, it would seem that Social Media is the source of news for the majority of people.
Of course. I blame the game, not the players in this case. Although some big players should be at least a bit ethically concerned. I’m sure a lot of them could live without such clickbaits but they still do it to maximize their profits.
Scott Choucino (Tin House) says yes. If he tones down the clickbait, numbers fall.
(views. Subscribers are probably won over anyway. And don’t get put off by the titles)
(I don’t much watch now. Like the guy and he makes good videos, but the core messages, however true, get repetitive. Also I have no wish to become a product photographer let alone a pro.)
“Subscribers”, probably not. But it is very likely that clickbait draws in enough new people. It is very likely that they move on, too, but it is very likely that there is enough new influx to make this business model profitable.
I think that, at this point, there are the following rough categories of people interested in camera gear:
People who make a living from photographing sports/action. They will want the latest & greatest, and the money they earn from it justifies the expense. At the same time they are in the position to be able to evaluate new camera features themselves, so they don’t need watch a lot of reviews.
Various kinds of event photographers / videographers who upgrade less regularly than (1). They do not buy every single update of camera bodies, as that does not make sense, but are still in the market.
Amateur photographers who have some experience (at least 10k exposures), and have a camera already. They are interested in gear, but with a bit of introspection, they also realize that their current gear is not what’s holding them back in 90% of the cases. They upgrade bodies once in a while, but do not necessarily purchase new.
New entrants, people who want to use a camera but don’t know where to start. Having no experience, they can be convinced just about anything, but at the same time may be deterred about astronomical prices of the latest gear.
Perennial gear hoppers. They don’t shoot much, but are convinced that that getting a new camera is the missing secret ingredient that will make them take great photos.
(3), (4), (5) probably generate most of the audience for clickbait. (I am in (3), and I read a lot of stuff that turns out to be clickbait.)
(1) and (5), and to a lesser extent (2), probably drive the bulk of demand for new gear.
Ingress points of water can be determined pretty well from residues. It’s not like the there is a continuous “interior” for sealed cameras, there are redundant seal around buttons and other potential entry points.
I don’t know the policy of Olympus, but if, as a manufacturer, I got a warranty claim of this kind, I would ask to see the lens that was attached. If the water came in through the lens, the lens seals and/or the lens mount would also show water damage. I think that the OM System warranty still requires sane usage and excludes abuse and neglect; so if you attach a non-resistant lens and water/dust comes in through there, of course you are not covered, but I don’t think that is expected anyway.
Dunno about this. A lot of various items are now IP rated, including phones, etc. I think it is simply not a priority for other manufactuers, but major ones could do it easily.