I saw this quote on dpreview on one of the many Sony vs. *** (your brand here) topics:
Very true. I think it goes even deeper than that. The selection of gear becomes their identity. If anything negative is stated on that brand, they become defensive to the point of irrationality. For them, it is more about their brand…their choice…then it is about what that tool is for…photography. Photography becomes secondary to worrying about per pixel sharpness, sun stars, chromatic aberration at 400% screen view, how shadows look if we push the image by 6 stops, etc, etc. All unimportant fluff when compared to what the camera is really for.
IMHO quite a bit of truth here. I wonder sometimes if those people really go out and take pictures. My Sony a7Rii is really nice, but for me not a piece of worship. Okay, I do have a shrine (with humidity control) where it rests, but it’s contaminated with lesser brands, even equipment that uses the C and the N word!