So a thought occurs: who owns the Ansel Adams trademark? His estate, surviving relatives, a megacorp that bought out the rights to his work? I know AP is not American so I’m not sure if lawyers can reach across the pond and threaten him or not but that seems to be a bit of a risky name choice.
Famously Apple code named one of their PowerMacs after Carl Sagan and got in trouble about 25 years ago. Wasn’t even an external name, just an internal prototype moniker. After the dust settled they changed the name to BHA for “Butt Head Astronomer” then later to LAW for “Lawyers Are Wimps” eventually settled out of court.