So, this is what I came too rather quickly, 30 seconds tops:
I didn’t touch the exposure, I just left it where it was. In my mind, this is a pretty decent starting point for a filmic based edit.
My base set of modules so far, for getting an image that is ready for some artistic edits is:
white balance, exposure, filmic, local contrast.
I think the problem with this image is that your subject matter is the mountains, and they fall in the shadow area, and you’ve clipped the sky pretty badly.
I first set the mid-tone where I want them, on in lieu of mid-tones, I use exposure to set some tone where I expect them to fall in the brightness range of the image. I think part of the problem in this photo is that the mountains are in shadow and you want them to be brighter, but you’ve clipped your highlights so trying to make the mountains brighter throws the clouds way out of range.
I try to "tame the histogram,’ that usually amounts to just getting the dynamic range of the images to fit the dynamic range of the output (Adobe RGB or sRGB).
I always try to have a subject, yes. And if its going to be a great photo, that subject should be the brightest thing in the frame (not middle gray). Being the brightest thing in the frame will draw the eye straight to it.
If I put a dropper on the brightest part of the mountains, it’s something around L 35-40 in LAB. You’re just approaching mid-tones in that case.
I’m usually happy with my mid-tones after adjusting exposure. So I don’t generally alter the mid-tones of the whole photo. I do often do some local edits with a mask and tone equalizer or another instance of the exposure module, if the photo calls for it.