This was apparently a thing, a few years back (the article linked below is from 2015). I only discovered it now and found it surprisingly relevant to the recent discussions here about white balance etc:
https://www.nytimes.com/interactive/2015/02/28/science/white-or-blue-dress.html
This article was referenced in another one on optical illusions which I also found interesting (but less relevant for people like us interested in processing photos and the intricacies of white balance and color casts).